customer strategy & marketıng

One of the biggest questions that revolves around businesses is what customers want. 

Thanks to the digital world and data flowing faster than ever, now marketing teams have more insights to reach and read customers’ finger prints. Customers' presence in multiplied and different platforms created the need for a new skill set for the marketing teams. In addition and as an alternative to the conventional methods, marketers needs to adopt the learning of new channels, have better test & learn approach to understand the customer needs. 

Since, it is the customers who are the real source of successful business growth, Daphne Consulting provides deeper digital guidance by the right combination of online and conventional marketing channels where it leads any company in forming a strong marketing strategy.  We assist you on how to execute the strategy, how to interpret and attribute the data and how to optimize to improve your marketing and business performance. 

Customer acquisition and retention, if depicted properly, affects the business growth in great deal. Our customer experience solution including the assessment and reforming of every available and possible touch point offers a holistic approach to the topic. ​
We assist you on how to execute the strategy, how to interpret and attribute the data and how to optimize to improve your marketing and business performance...

solutıons

MARKETING OPTIMIZATION
Daphne Consulting Marketing team has marketing optimization in both local and global markets in various sectors and worked on optimization projects from several thousand to multi-million dollar marketing budgets. During optimization process, data is collected and analyzed to increase the efficiency of a company’s marketing channels in target budget. Optimization suggestions are made by taking consideration of growth needed. The efficiency with and combination of marketing channels are improved and higher return is achieved within the budget limits. 

marketıng strategy

Through our comprehensive Marketing Strategy service, Daphne Consulting provides an end-to-end solution by evaluating the current state of your business by analyzing the data, creating a marketing strategy in line with the company’s objectives, finding ways to reach the target audience and building your marketing plan with considering the marketing mix.

dıgıtal marketıng

Daphne Consulting’s digital marketing team manage your ad accounts with the data-driven approach, create your online ads and determine the right communication for the right audience for your business. The performances of digital campaigns are improved by taking advantage of experiences gained in various regions and digital channels.

customer experıence (cx)

Customer experience is the end result of the relationship between customer and business over time. All touch points with customers should be handled carefully by businesses to ensure growth. Growth can’t be achieved without retaining customers, for whom the business bear all the cost to acquire. Experts at Daphne Consulting utilize various instruments ranging from NPS to analysis on marketing & operational & website data. This way, they help your business grow by presenting actionable insights in terms of segmentation, customer value analysis, customer churn reduction and customer loyalty enhancement.