NEW BUSINESS & MARKET ENTRY

The global economy is changing at an unprecedented speed, and globalization presents unparalleled business opportunities, but the threat of disruption looms large. In this decade, emerging markets will create more than 1.3 billion new middle-class consumers. Home to most of the world’s population and natural resources, emerging markets are must-win areas for both local and multinational companies. Many companies in this sense have started building international steps, yet struggle to maximize their potential in the face of changing markets, evolving consumer profiles, and the rising local competitors. Accomplishing globalization can be an incredible source of value creation, but it takes hard work, commitment, and a fundamental transformation of many organization functions.

Daphne Consulting, one of the 50 firms in the world that initiated International Growth Partners program with Google, touches more than 65% of the export happens in Turkey particularly in the retail sector. Our consultants help both multi-national and local companies to navigate in this terrain, since unlocking and creating growth in emerging markets is a big piece of the globalization puzzle. To help address the challenges these companies face as they grow in scale and scope, Daphne is committed to a customized, to the point working model that is developed to meet each company's unique needs and circumstances ​while also protecting the companies resources with digital and data assets. 
Daphne Consulting touches more than 65% of the export happens in Turkey particularly in the retail sector. Our consultants help both multi-national and local companies to navigate in this terrain, since unlocking and creating growth in emerging markets is a big piece of the globalization puzzle.

New Busıness models

Great business ideas need right modeling to turn into successful and sustainable businesses. Does such a model exist? Will this idea work and if so how? Consultants in Daphne have been working how to approach such questions as a result of helping dozens of startups grow from scratch. Learnings from both success & failure stories of many businesses have created the unique approach. In this service, consultants confidently understand your business idea and consider the model with its upsides and downsides, benchmarks, SWOT analysis, consumer demands; then answer how it can be shaped, who will be the customer, how they can be reached and how revenue will be generated in both short and long term.

Market Entry & Expansion Strategies

A well planned market entry strategy requires data backed knowledge about the new market both about the target audience, possible channels to reach the audience, the current capabilities of the competitors in the market if any and conducts an entry/expansion readiness check. This research and check process is followed by the target setup (budget creation for the new market), marketing planning, execution and re-checking the data and realizations for the growth.Daphne Consulting helps companies through these steps, and includes available data in the market expansion strategies and plans the required repositioning

Market ENTRY FOR DIGITAL BUSINESSES

Daphne acquired many years of experience in both local and international markets, in starting and supporting digital businesses. Starting a new digital business requires several initial steps to follow to make a seamless start. Daphne Consulting helped many digital businesses to create the initial company strategy, to evaluate and develop an end-to-end go in business planning and defines the steps from zero to become a digital focused, efficient and growing company.